The secret lies in modern packaging. The shamrock plants are separated into small bushy clumps and their roots are protected in hydrogels. These are polymers that can hold several hundred times their own weight in water, ensuring the plant survives in its packaging for at least ten days.
Because these are packaged with 'root intact', they can also survive as a houseplant for a lot longer: 25 to 30 years longer! Compare that with the majority of shamrock plants which end up consigned to the bin before 18th March dawns.
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